Three Floor


Country:
UK

Brand History:
Founded in 2011, THREE FLOOR was born from a shared desire to provide a contemporary, high quality fashion brand. Every season we aim to create a line that offers an impeccable selection of affordable fashion-forward pieces to covet as timeless wardrobe staples.

Inspired by fashion’s elite; bloggers, editors and models off duty are the original source to creating pieces that bring a refreshing level of style and design to the customer. The collections are always vibrant, playful and effortless, comprising of luxe contrasting fabrics, statement colour palettes and clean fluid lines.

 

THREE FLOOR has seen increasing popularity amongst fashion bloggers such as; Leandra Medine, Kristina Bazan, Sincerely Jules, Aimee Song, Oracle Fox and Ashley Madekwe, all of whom have worn the brand. London’s fashion editors are hugely supportive as well as Vogue UK and refinery29.com, naming THREE FLOOR as a ‘brand to watch 2012’. The celebrity fan base is also on the rise with Elle Fanning, Amanda Seyfried, Selena Gomez, Jessica Alba, Ellie Goulding, Ashley Benson and Mollie King seen wearing their designs.

 

TARGET AUDIENCE

  • 18-30
  • Global Audience (currently UK/US/AUS/CH are our key demographics)
  • Young Professional
  • Social and media savvy

 

THREE FLOOR designs for the girl you see in the street-style pictures that look effortless without being mainstream. She’s the girl that everyone wants to be. Her attire is intrinsic to forging her identityand now with a little more money to spend; she wants to invest in those pieces that fit like they should with all those key design elements that create a unique piece in her day-to-day and especially on special occasions.

Past the fear of her first graduated role, she is forging her own career and becoming a little more comfortable in her skin. She finds her inspiration via blogger Instagram posts on her way home or via Tumblr during her lunch break. She may read a blog or two as she clicks through to her favourite images but her browsing time is saved for shopping and that happens on her lazy Sundays after brunch.

Spring 2014 Collection

Summer 2013 Collection

 

 

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