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Country: UK
Designer: Luxury British accessories label, Bracher Emden, have been paving the way with their captivating designs ever since the brand burst onto the scene 10 years ago. Born in 2002, in a humble store in Covent Garden, the road to one of the most surprising accessory success stories has been as individual and alluring as one of its creations. Head designer, Richard Emden, has been making waves in a very crowded and competitive pond, appreciated for his structural intendment, his handiwork often includes a masculine element, but is undoubtedly, unmistakably effeminate luxury. An independent brand, Bracher Emden regards the honour of a main window at iconic stores Selfridges in London and Henri Bendel in New York as one of many of its great achievements – a true testament to the brand’s long lasting creativity and individuality.
Design Concept: Bracher Emden does not comply with mass produced, dull accessories. They believe that if a person is to indulge in a luxury item, it should be a real one off, something distinct, to be proud of. The brand has ensured that it has fulfilled these ideals with the use of the best quality materials and truly putting hard work and love into every single item that is consummated.
Products: Lusted after by the likes of some of the world’s most high profile celebrities, such as Beyoncé and Rihanna, Richard Emden’s individual pieces have all been inspired by superheroes. Emden’s penchant for geometric forms makes his designs somewhat androgynous, setting him apart from all other designers. However, every single creation that Richard makes has unquestionably been designed to fit the female form, it may be a subtle nod to femininity such as a soft curve, or slight indentation, but without fail each Bracher Emden bag moulds to a woman’s silhouette perfectly.
Having stood at the forefront of the luxury sector for 10 successful years, Bracher Emden have always prided themselves on unique, couture pieces. Whilst many fashion houses have moved to mass produced styles and assembly line factory production, Bracher Emden have remained true to their original ideals of affluent quality.
Marketing Position: Bracher Emden have a huge following from those desiring something more unique, their intimate bespoke service offers clients handmade, made to order, one off handbags. Each piece is tailored specifically to the buyer’s specification, commanding a high degree of involvement and customisation. Bracher Emden products really are the epitome of luxury, dazzling examples of what luxury fashion should constantly represent – exceptional indulgence.
Bracher Emden have a huge following from those desiring something more unique, their intimate bespoke service offers clients handmade, made to order, one off handbags. Each piece is tailored specifically to the buyer’s specification, commanding a high degree of involvement and customisation. Bracher Emden products really are the epitome of luxury, dazzling examples of what luxury fashion should constantly represent – exceptional indulgence.
Collaborations: Bracher Emden have had the pleasure of fronting some innovating collaborations during their time in the industry, amongst these great partnerships sit a wedding collection launched with Swarovski, a union with Clinique, and some pioneering catwalk collections. AW12 credited Bracher Emden as the only brand to appear twice on the London Fashion Week catwalk at Somerset House. Impeccably harmonized alliances with renowned designers Bora Aksu and Jean-Pierre Braganza catapulted Bracher Emden to the forefront of one of the world’s most prestigious fashion platforms. The excitement doesn’t stop here; SS13 will welcome further innovative relations with befitting brands.
