Brand Bio:  The label previously known as Aqua by Aqua has distilled its essence and aligned its graphic, statement signatures to transition into a new and exciting era. AQ/AQ.

This marks a new phase in the labels evolutionary step towards a more digitally focused and global chapter.
Brand Statement: Fresh, futuristic and dramatic, British label AQ/AQ offers entry to a world where the lights are brighter and the music is louder.
Known for progressive, fresh and innovative collections that are regularly featured in high profile international editorial, coveted and worn by celebrities and seen on the red carpet, AQ/AQ is the essential label worn by women to define their nights out, special events and occasions.
The AQ/AQ high fashion aesthetic coupled with an accessible price point defines our place in the market and drives our commercial demand.