Eastern and western audiences are very different in the way they receive understand and respond to information and ideas. To promote the brand image of a product to eastern and western audiences from different cultural backgrounds requires a different approach. So when most companies expand into global markets, they need agencies to bridge the domestic and overseas markets. To grasp these differences in communication is vital, hence the value of doing a professional cross-cultural exchange. PROJECT CROSSOVER offers an innovative means of branding consultancy services.
Until a few years ago, China was considered a low-quality, low cost, non-innovative large-scale commodity production. Today China has grown and improved dramatically while the rest of the world has remained stagnate. China now has a significant number of fashion companies and is manufacturing products with cutting-edge design, but is still not realizing their full potential. This is due to the current fragmented market that lacks a clear brand strategy. PROJECT CROSSOVER helps domestic designers in China find their own market, and exposes them to international buyers. We also provide European fashion companies with fashion consultancy and related services, branding strategy consultancy, and integrated marketing communication services for the Chinese market.
Founded by industry experts with detailed practical and academic knowledge of the Chinese and international fashion markets, PROJECT CROSSOVER is a vibrant, new company that provides highly specialised services tailor made to meet your needs in a fluid fashion industry. Expansion through meaningful partnerships is at the heart of PROJECT CROSSOVER’S ambitions. We focus on providing fashion companies with fashion consultancy and related services, branding strategy consultancy, and integrated marketing communication services. We are committed to bridge China with the world of fashion & creative industries.